Friday, August 31, 2012

If You Were Me: Using In-Group Language to Reach Out

Carrie Poppy, Director of Communications at the James Randi Educational Foundation and co-host of the popular "Oh No, Ross and Carrie!" podcast, discusses the importance of using inclusive language while doing outreach. Combining communication strategy and a spirit of friendly investigation, Carrie suggests that skeptical activists mirror themselves after a group she investigated and joined... the Mormon church.

Live on stage from TAM 2012, with a special musical introduction by TAM emcee George Hrab.

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