Wednesday, January 2, 2013

Psychology of Belief: Self-serving Bias

Have you ever noticed that religion is more than just a bunch of stuff people believe, but a defining feature of personal identity? What happens when those beliefs are threatened by empirical evidence? Are people going to casually bow to the dictates of reason and fact? Or will they resist the truth when it presents itself?

1 comment:

daniel said...

really nice example the one of coffee already used in real life

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