Called the "Frank Statement" in marketing circles, this newspaper ad circulated in 1954 in several hundred newspapers nationally, in response to overwhelming studies linking smoking to lung cancer risk.
I offer this as an example of how simple it is to "spin" health risks. Cigarette smoking was possibly one of the earliest examples of science denialism which today includes creationism (evolution denial), global warming denial, HIV-AIDS denialism, and others.
A Frank Statement to Cigarette Smokers
For more information about the link between cigarette smoking and cancer: What Are the Risk Factors?