Sunday, March 14, 2010

Eric Mead: The magic of the placebo

Sugar pills, injections of nothing -- studies show that, more often than you'd expect, placebos really work.

At TEDMED, magician Eric Mead does a trick to prove that, even when you know something's not real, you can still react as powerfully as if it is.

This is awesome!


Warning: This talk is not suitable for viewers who are disturbed by needles or blood.

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